The Digital Marketing Analyst will report to the Sr. Web Analyst and support all bank digital marketing efforts with reporting, analysis, and strategic recommendations. The Digital Marketing Analyst will work closely with the digital marketing and website teams to optimize performance of marketing campaigns end to end from banners and placements through to product sales and fulfillment. Periodic reporting and communication with key stakeholders in campaign efforts will be the primary job function.
- Web Analytics software (Adobe preferred, Google Analytics)
- Digital Marketing platforms (Adwords, DFA, Adcenter, Facebook, etc.)
- Microsoft Excel, Powerpoint
- Data Visualization (Tableau, Microstrategy, etc.)
- SQL experience is a plus
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